Verve (1 of 2)
Paris: Impr. des beaux-arts, 1937-1960.
A few years after leaving Minotaure, Tériade went on to publish another periodical, Verve. Lasting from 1937 to 1960, it aimed to offer an inside view of the art world at the time and to be in itself a beautiful, luxurious publication. Both French and English editions were published; 15,000 copies of the first issue were sold in the United States.
The magazine's content followed the cultural politics of the time. When it launched, there were many stories looking at the long historical arc of art history, placing this contemporary journal in the timeline. When war came in 1939, articles focused on what was happening in museums, the protective fortresses for European culture. After the war, Verve showcased artists that the Nazis had disallowed, including Picasso. The entire September, 1954 issue was dedicated to his work. Tériade introduced the issue with an essay explaining that the published drawings were created in January of that year and he finished the essay with this typically expressive account:
"We have published the series of drawings in its entirety. They form an organic whole, born of a surging uprush of the creative spirit, and to have omitted any of its ele- ments would have been a mutilation. Nevertheless when we isolate any one of these elements and fix our attention on a single page, we find the fragment almost as eye- filling as the ensemble. All the drawings are reproduced in the exact size of the originals and in the chronological order of their making."

"The Mark of Modernism: Published Picasso," Case 8, Ryerson & Burnham Libraries, February 12-April 22, 2013